Design. Describe. Relax.

Describe the app.
Merlin builds the flow.

Beyond simple forms. Automate your daily busywork—like client intake and data entry—with zero technical skills required.

Free forever plan Bring your own API key No credit card required

Merlin, the MerlinFlows mascot wizard in a dark violet robe

One idea in, three pieces out

Merlin reads your sentence and lays down the whole chain - the form people fill in, the logic that runs after, and the dashboard you watch it from.

STEP 01

Drag-and-drop UI builder

Fields, layout, validation, styling. Ask for an intake form for a plumbing business and adjust whatever Merlin guessed wrong - nothing is locked.

MerlinFlows drag-and-drop form builder

STEP 02

Workflow designer

Triggers, conditions, AI steps, emails, database writes. Draw the branch or describe it - the canvas is the same either way.

MerlinFlows visual workflow designer

STEP 03

Your own dashboard

Every submission, every workflow run, in tiles and tables you arrange yourself. Share a read-only view with the rest of the team.

MerlinFlows dashboard with KPIs, charts and a submissions table

Who are you?

Let's review use cases and see how MerlinFlows can help you.

Make your website friendly

Small Businesses

  • Create contact forms of any complexity
  • Save data to your preferred destination
  • Get more leads and customers

MerlinFlows helps roofers

Easy and quick automations

Startup Founders

  • Validate your ideas quickly
  • Generate content with AI
  • Automate your daily busywork

MerlinFlows visual workflow designer

White-labeled solutions

Agencies

  • Build forms and workflows for your clients
  • Use your own domain and branding (or theirs)
  • All your clients' submissions in one place

MerlinFlows dashboard with KPIs, charts and a submissions table

What people conjure with it

Startup idea validation

A landing page with a leave your email to be notified capture, wired to a waitlist and a daily digest.

Waitlist example

Small business websites

Name, phone, describe your issue - routed to the right inbox and logged so nothing gets lost in a chat thread.

Waitlist example

Inner business tools

Approval flows, stock requests, shift reports - the workflow canvas plus a dashboard your ops team actually reads.

Waitlist example

Client-facing intake forms

Multi-step intake with files, addresses and conditional questions - on your own domain, in your own colors.

Waitlist example

Pricing

Bring your own key on every plan. Upgrade when the projects outgrow the plan, not before.

Free Forever

$0

  • 2 projects
  • 50 AI credits / month
  • BYOK
  • No custom domain

Ideally for testing ideas

Most popular

Pro

$19/month

  • 10 projects
  • 200 AI credits / month
  • BYOK
  • Custom domains

Ideally for small businesses

Ultra

from $79/month

  • 100 projects
  • 2K AI credits / month
  • BYOK
  • Custom domains

Ideally for scaling

Merlin writing on a scroll

Tell us your story

Describe your idea shortly - who it is for and what it does - and we will suggest a plan and a starting template.